Maxibon is a different kind of ice cream. It has its own Facebook group. It’s a cult icon. People get it tattooed on themselves. (Yes, really.) There’s no question that the Bon is ‘born different’, and so is its tribe of enthusiasts. To capture this truth, we launched a campaign called ‘Be More Bon’. Both a celebration of our existing dedicated fanbase and a call-to-arms for us all to embrace our weird and wonderful selves.
