July 2020.

Melbourne was going into lockdown again after being hit by a second wave of COVID-19.

The state was rife with stories of Melburnians ignoring medical advice and breaking the lockdown by fleeing to regional Victoria. In response, regional communities were suffering significant distress as they did not have the infrastructure to cope with an outbreak.

The serious message of ‘stay home’ wasn’t getting through, so myself and Guillermo Carvajal decided to deliver that serious message with a touch of biting humour.

By making a serious of regional postcards kindly asking Melburnians to ‘stay the f*ck away’.

And, oh boy, did people start paying attention.

So much so, that the work has now been acquired by both the Melbourne Museum and State Library of Victoria.

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SHIT GOT A BIT CRAZY

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Comedian Sammy J loved the postcards so much he recorded them live on ABC Radio.

DUE TO POPULAR DEMAND, WE CREATED A LINE OF MERCH

(WITH PROCEEDS TO BE COLLECTED FOR CHARITY)

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THEN CAME THE FOLLOW UP SERIES ONCE RESTRICTIONS LIFTED

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postcard_lakesentrance.jpg
postcard_mornington.jpg
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