I am not a handyman.
In fact, it's a bit of a running joke in our family, when my dad and/or brother pop round and start fiddling with all the broken or unfinished bits and bobs I've left around the house.
But I've always been a 'maker'. Whether it be music, film, radio, art or whatever the latest project may be.
And that feeling we all get when we've finished turning nothing into something, that 'uncorkable pride' that we just have to share with another, is a human truth so strong it transcends boundaries.
So when Ryobi, off the back of years of consistent growth, and a long term Effie Finalist nod, needed a new brand platform to cement themselves as the market leader - that’s right where we went.
Client: Ryobi Powertools
GM – Marketing & Strategic Initiatives : Kon Romios
Head of Brand: Tania Donohue
Brand Manager: Julia Paton
Agency: Fenton Stephens
Chief Creative Officer: Alex Fenton
Chief Executive Officer: Simon Antonis
Creative Director: Jess Wheeler
Senior Planner: Clint Mellsop
Copywriter: Isabel Evans
Art Director: Chris Haydon, Tom Kearney
Agency Producer: Lisa Ramsay
Group Account Director: Lucy Ranger
Account Manager: Rowie Johns
Production Company: Scoundrel
Director: James Dive
Producers: Niko Aulich, Ben Scandrett-Smith
Executive Producer: Adrian Shapiro
DOP: Ari Wegner
Art Director: Rennie Watson
Casting: 2 Divas
Edit & VFX: ARC Edit
Editor: Jo Scott
Colourist: Ferg Rotherham
Online Artist: Kent Smith
Music: Rumble Studios
Sound: Production Alley
Sound Engineer: Rodney Lowe
Sound Producer: Les Molnar