While quickly responding to current events was a key driver of content, there were still a few classic political gaffes to draw inspiration from.
@GovGoogles was quickly picked up by media in Australia, and also the UK, with articles featuring across the entire Fairfax network, including The Age and Sydney Morning Herald. @GovGoogles has also appeared in The Daily Mail UK, The Guardian, Buzzfeed, Mashable, Huffington Post, Pedestrian, The Lad Bible, UniLad plus more.
The public is well and truly in love with the account, with an overwhlemingly positive response. People have even started chiming in with their own 'GovGoogles'. The account is now a political institution, being regularly quoted and referred to by online publications and social influencers.