After repeatedly seeing article after article about Lena Dunham apologizing for something, often racist or generally ignorant, I jokingly thought 'she needs an apology writer'. Or maybe I could simply program one myself. So I did. And it went viral. The account is followed by many Hollywood actors, producers and directors and even landed me an interview in Rolling Stone. The internet is a weird place.

After Danny McGinlay infamously revived the tired AFL club banner in 2015/16 with his hilarious Bulldogs banners, I volunteered my services to my club, Carlton. Given our on-field struggles, it wasn’t easy, but I managed to squeeze out some laughs.

Eventually this relationship led to me consulting on a number of Carlton’s community initiatives such as Carlton Respects and the ‘Common Ground’ Multicultural Round, as well as other ongoing projects, which is very cool as I’ve been a passionate supporter my entire life.

In June 2017, I had to sell my wife's car. This car had quite literally lived the most boring life in existence, so I wrote an ad on carsales.com.au to prove it. Within days it went viral across the nation.

On top of making the front page of news.com.au, appearing live on Sunrise and being interviewed by Kyle and Jackie O, the ad was used by carsales.com.au's social media team and is going to be featured in future tutorials on 'how to write a great car ad'.

In late December 2013, after much complaining from my beloved wife, I decided to put our old barbecue for sale on Gumtree. Rather than write your stock standard used junk ad, I chose to have some fun with it. Never did I imagine the monster I was about to create, nor the armageddon that would be unleashed on my mobile phone and e-mail account as the ad went viral across the globe. The 'visit counter' twice crashed in the hundreds of thousands, but I would estimate it finishing at somewhere around 500,000.

After repeated requests from fans of @GovGoogles, I started a version of the account based on the one and only Donald Trump after his shock election win.

This time, I created the account on Instagram to give it a comedic visual.

The 'Trump Googles' meme is now very well known across the internet and chances are you've probably seen one at some point.

The account presently has over 30,000 followers, including a vast number of celebrities.

On June 28th, 2015, I created the twitter account, @GovGoogles.

The premise of @GovGoogles is best summed up in the account's descriptor.

'Using the latest metadata from Canberra, we bring you the current Google search trends from Parliament House.'

The account blew up within days, featuring in The Age, The Daily Mail UK & Pedestrian.  It currently has over 13,000 followers including a vast number of Australia's journalists, reporters and news media.

It has become a political institution in Australia, with many publications, journalists and social influencers referencing the account on a regular basis.

After growing increasingly tired with Hollywood's lack of creativity and penchant for unnecessary reboots and sequels, I had the thought that 'even a robot could come up with better shit than this'.

So I decided to make this more than a thought. I made it a hypothesis, and programmed a bot (using JSON script and Twitter) to conjure up Hollywood Reboots.

And the results were more glorious than I could have ever imagined.

During my wife's first pregnancy, I started a less-than-serious Dad blog to counter all the incredibly anal parenting blogs on the internet. It ended up picking up a number of 'Versatile Blogger Awards'.

I have no idea what these are but since I work in advertising I'm going to make a big deal out of them.

I created a parody twitter account, called 'Today Tonight Mashup'.

The account was only primarily active for a couple of months, as it was created on November 27 2013, and by February 2nd 2014 the show had been cancelled.

While there is no conclusive evidence, I have taken responsibility for this. 

In that short time, the account attracted hundreds of followers, including many Australian media personalities, including A Current Affair presenter, Alison Piotrowski, and Channel 9 presenter, Chris Urquhart.